The Irish Internet Association (IIA) launched a Guide to Business Blogging in Ireland on April 22nd 2009. As a member of the Social Media Working Group tasked with developing this research for the IIA, John McGuinness, Murray Consultants details key findings of a recent survey of Business Bloggers.
We are living in the age of the empowered consumer. Never before have consumers had such an ability to research brands and their products throughout the world before they purchase them. Never before have they had the ability to infuence the purchasing decisions of others in such vast numbers. This has been made possible by the proliferation of Internet tools that allow people to easily share their experiences of organisations with each other. These tools include discussion forums, chatrooms, social network websites, rating websites and blogs.
Click here to download the guide