Carbon Monoxide Awareness Week

Carbon Monoxide Awareness Week

Carbon Monoxide Awareness Week is an annual awareness week run by Gas Networks Ireland on behalf of the Commission for Energy Regulation and numerous other stakeholder groups. The aim of the week each year is to increase awareness of carbon monoxide amongst all adults nationally, encourage people to take preventative action against carbon monoxide, and ultimately decrease incidents related to carbon monoxide nationwide.

One of the biggest challenges with such an awareness week is that while people are generally aware of carbon monoxide, many do not know the causes, and there are common misperceptions about the gas.

Since 2015, Murray has been tasked with devising a creative, integrated communications campaign to engage the general public in Carbon Monoxide Awareness Week and to encourage them to take action against the deadly gas.

This is a major national public information campaign that involves a wide range of stakeholders. The campaign includes national and regional media relations, research into carbon monoxide awareness and safety, stakeholder engagement, event management and celebrity and spokesperson management including identifying and engaging with people who have been personally affected by the perils of carbon monoxide who can tell their story through the media to connect with the general public.

Post campaign research in 2016 showed that six in ten people surveyed claimed to take some action as a result of the campaign itself be it make a mental note to get chimney swept or actually buy a carbon monoxide alarm or book in a boiler service. The campaign achieved an overall PR value of €865,365 and was awarded a PRCA Award for Excellence 2017 for the Best Public Information Campaign.

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