10.11.09 - Murray Consultants Launch MCsquared

Today, Tuesday 10th November, sees the unveiling of MCsquared, the new look Consumer & Brands division of Murray Consultants, Ireland’s largest independent public relations and issues management agency.

MCsquared is a full service brand communications agency, with a simple formula - talented people giving powerful brands a clear point of difference, by adding value through cutting edge insights and delivery of great results.

Over recent years the agency has created a number of innovative consumer focussed campaigns, both on and offline for category-leading brands, such as Cadbury, Kellogg’s, Green & Blacks, and Cow & Gate and has successfully launched new brands such as Love Irish Food, and Trebor Gum on to the market. Using the expertise of a team drawn from a wide range of backgrounds including Journalism, Arts & Culture, Marketing, and New Media, enables MCsquared to reach audiences in innovative and complementary ways. Brand communications services have expanded dramatically to include social networking, viral and guerrilla campaigns, experiential activity and sponsorships.

Nicky Crichton, Director, MCsquared speaking at the launch said: “Over recent years Murray Consultants has significantly enhanced the scale and depth of the services we offer in the area of Consumer & Brands, and this is now at a scale which justifies a stand-alone identity, reflecting this increased range of services. As a team of multi-disciplinary specialists, our experience enables us to deliver impactful and engaging communications solutions which are built on a clear understanding of our clients’ brand, business and target market. While PR is at our core, we pride ourselves on being a creative agency which thinks more widely than media relations, and understands how to create interest both on and off line in today's integrated environment.”

To coincide with the launch of MCsquared, the agency has established a strategic partnership with two leading experts in the area of digital marketing and thought leadership. Niall O’Driscoll and Andrew Jenkinson, have proven expertise in the areas of online communications campaigns and evolving digital platforms and are also co-founders of DigitalMarketingSchool.ie, a free online video resource for those with an interest in learning more about digital marketing. Niall and Andrew will work as specialist consultants within the MCsquared team, providing groundbreaking online and digital strategy for our clients.

In addition to this, MCsquared enjoys a close working relationship with two seasoned specialists in the area of Marketing Strategy and Retail Marketing, namely Mark Ody and Alison Hunter. Mark has twenty years international marketing experience in major marketing organizations including thirteen years as Marketing Director for Diageo, and Alison has fifteen years experience in retail marketing including a period spent in a senior marketing role with Superquinn.

The new brand identity for MCsquared was developed by the award-winning creative design agency, Creative Inc, and marks a successful year to date for MCsquared, having added 3 Mobile, Love Irish Food, Trebor Gum, Lough Rynn Hotel, and Sqeez to its extensive client portfolio since early 2009.

For further information, log on to www.mcsquared.ie / please contact:


Nicky Crichton
Director

Latin Hall
Golden Lane
D8
Tel: + 353 1 4980325
Mob: + 353 866085454