Murrays Blog
16 Mar 2015 Learnings from DMX Dublin… »

Learnings from DMX Dublin…

Content needs context Marketing communications professionals are less loved than stockbrokers or lawyers! Marketing has become a dirty word and people no longer love it as a profession. Marketers have developed bad habits and have not listened to audiences in the right way or delivered content for them in the right format. Content, which is always king, is lacking context, and personalised content delivered through inbound marketing techniques will deliver a greater return on investment than paid advertising. It needs to be fast, simple and free. (CMO of Hubspot, Mike Volpe) Reinvent digital to drive growth Businesses should design...

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